Looking back on a career of building digital products, services and communication for bespoke brands for over 20 years, it was time for a change. We quit our job as managing partners of Boondoggle and founded 33reasons. Our professional playground for experimentation and co-creation. With the firm ambition to launch a digital service that makes financial administration easy and fun.
As CEO, CTO and CSO at Boondoggle we helped (financial) brands gain a more meaningful role in society by creating better product and service experiences. We installed a culture of close collaboration on all levels with our clients, from C-level to designers & developers. But in the end you realize that your impact is often limited to improving the user experience, to adding accessibility and usability to a predefined set of products and services. You are polishing the surface or shaping the story, with little or no impact on the value proposition of the brand.
Through consumer research for these same clients in personal care and well-being, telecom, energy or finance we were often confronted with like-minded consumers. Consumers in search for an easier and happier life, where they expect brands to enable them in this pursuit, by a.o. helping them save time and helping them install good habits. Yet these same consumers perceive less than 30% of brands as notably improving their quality of life.
In the concurrence of these experiences and insights we decided to launch 33reasons. To build upon our expertise in understanding and aligning a brand & business, the needs of the consumer and the opportunities in technology. With the firm ambition to launch a digital service that will have a positive impact on people’s daily lives.
